VEGETABLES: A GIANT FRIEND
Tesco built a 22ft giant out of vegetables and called it a metaphor for generosity. 🤗 It works because vegetables are genuinely a big friend to you; visualised. That’s the whole brief.
video
CLOSE PHONE SHOTS STILL HIT HARD
Ivana Bobic’s video for Nia Archives’ ‘There Goes Ma Head’ finds its story in the moment everyone else stops filming. Not the peak of the night, but the comedown. The dancefloor emptying out, the last ravers moving on instinct alone, shot entirely in black and white on a phone. No crane, no lighting rig, no
WHAT DOES IT MEAN TO BE IRISH
Museum asked: what does it mean to be Irish?
Instead of 1 tagline, they wrote hundreds.
Some joyful. Some sad. Some outrageous. All true.
Most brands settle for six words on a bus.
The craft was in refusing to pick just one. They didn’t cut it short 🤣
Why Video Editing Shouldn’t Be Holding You Back
Not long ago, a brand manager from a fast-growing skincare startup reached out to the video post-production company I was working for at the time as a senior video editor. They had some decent promo footage, a rough idea of what they wanted, and a tight deadline.