VEGETABLES: A GIANT FRIEND
Tesco built a 22ft giant out of vegetables and called it a metaphor for generosity. 🤗 It works because vegetables are genuinely a big friend to you; visualised. That’s the whole brief.
Social Media
CLOSE PHONE SHOTS STILL HIT HARD
Ivana Bobic’s video for Nia Archives’ ‘There Goes Ma Head’ finds its story in the moment everyone else stops filming. Not the peak of the night, but the comedown. The dancefloor emptying out, the last ravers moving on instinct alone, shot entirely in black and white on a phone. No crane, no lighting rig, no
SAMSUNG DIDN’T MAKE AN AD. IT MADE AN EPISODE.
Most brands bolt a logo onto a trailer and call it integration. Samsung gave a hero a real gadget and let the story sell the fold, not a spec sheet. Here is how building a real narrative spine turns launch videos into content people actually rewatch.
WHAT DOES IT MEAN TO BE IRISH
Museum asked: what does it mean to be Irish?
Instead of 1 tagline, they wrote hundreds.
Some joyful. Some sad. Some outrageous. All true.
Most brands settle for six words on a bus.
The craft was in refusing to pick just one. They didn’t cut it short 🤣