VEGETABLES: A GIANT FRIEND
Tesco built a 22ft giant out of vegetables and called it a metaphor for generosity. 🤗 It works because vegetables are genuinely a big friend to you; visualised. That’s the whole brief.
post-production
CLOSE PHONE SHOTS STILL HIT HARD
Ivana Bobic’s video for Nia Archives’ ‘There Goes Ma Head’ finds its story in the moment everyone else stops filming. Not the peak of the night, but the comedown. The dancefloor emptying out, the last ravers moving on instinct alone, shot entirely in black and white on a phone. No crane, no lighting rig, no
Why Video Editing Shouldn’t Be Holding You Back
Not long ago, a brand manager from a fast-growing skincare startup reached out to the video post-production company I was working for at the time as a senior video editor. They had some decent promo footage, a rough idea of what they wanted, and a tight deadline.
Legal Considerations – Embrace Creative Freedom, Protect Your Work
In the world of video editing, legal considerations are often overlooked, yet they are crucial for protecting your creative work. As we conclude our Video Editor-Client Communication series, we delve into the essentials that every editor should prioritize, regardless of project size. From clear contracts outlining deliverables and payment terms to understanding usage rights and implementing kill fees, these legal safeguards can prevent costly disputes and ensure a smoother workflow. Real-world examples highlight the importance of being informed about copyright laws, especially regarding music rights and stock footage. By embracing these legal practices, video editors can maintain their creative freedom while safeguarding their professional interests. Join us as we explore how to navigate the legal landscape without stifling your artistic expression!